WORLD CUP / BUDWEISER
For the 2022 FIFA World Cup, Budweiser has teamed up with AP Digital Services. An innovative campaign was launched:1.5 billion bottles distributed in 20 countries, all withUnique QR Codes for prizes and augmented reality. With impeccable technique and scale, the campaign increased Budweiser sales and created aunforgettable experience for football fans.
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The challenge
The technical challenge was immense. Imagine ensuring that1.5 billion bottles, with unique QR Codes, could be scanned and verified in real time and ensured that the bottles were actually beingconsumed and not just QR Codes being scanned, and this without any failure or downtime in 20 different countries with varying network infrastructures. Furthermore, it was crucial to ensure the security of participants' data, as this information was linked to valuable prizes.
Solution
Nosso time dedicou inúmeras horas ao planejamento, pesquisa, e desenvolvimento para entregar uma solução robusta e escalável.
A ABImbev optou pelo Drupal, uma plataforma CMS (Content Management System) altamente flexível e escalável.
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Our team invested countless hours in planning, research, and development to deliver a robust, scalable solution.
AB InBev chose Drupal, a highly flexible and scalable CMS (content management system).
By integrating it with advanced cloud and database technologies, we built a system that not only met the needs of the promotion but could also adapt to the different regulations and technological infrastructures of each country.
Security was another area that demanded special attention. We implemented multiple layers of security—from encrypting the QR codes to advanced fraud detection systems—to ensure the codes could not be cloned or misused.
Collaboration with architects and IT specialists from 20 countries was essential. Through frequent meetings and close partnership, we gained a deeper understanding of each market’s nuances and tailored our solution to meet all requirements. This collaborative effort was fundamental to the campaign’s success.
RESULTS
The results speak for themselves: thepromotion was an absolute success. Budweiser sales increased significantly, and the marketing campaignAugmented reality has brought a new dimension to the customer experience. Consumer feedbackit was extremely positive, and many praised the ease and innovation of the promotion.
In short, the project was a victory not only for Budweiser and Ambev, but also for AP Digital Services. DWe demonstrate that, with the right technology and a collaborative approach, it is possible to overcome any challenge and deliver innovative solutions that make a real impact on the market.
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