WORLD CUP / BUDWEISER
For the 2022 FIFA World Cup, Budweiser has teamed up with AP Digital Services. An innovative campaign was launched:1.5 billion bottles distributed in 20 countries, all withUnique QR Codes for prizes and augmented reality. With impeccable technique and scale, the campaign increased Budweiser sales and created aunforgettable experience for football fans.
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For the 2022 FIFA World Cup, Budweiser has teamed up with AP Digital Services. An innovative campaign was launched:1.5 billion bottles distributed in 20 countries, all withUnique QR Codes for prizes and augmented reality. With impeccable technique and scale, the campaign increased Budweiser sales and created aunforgettable experience for football fans.
The challenge
The technical challenge was immense. Imagine ensuring that1.5 billion bottles, with unique QR Codes, could be scanned and verified in real time and ensured that the bottles were actually beingconsumed and not just QR Codes being scanned, and this without any failure or downtime in 20 different countries with varying network infrastructures. Furthermore, it was crucial to ensure the security of participants' data, as this information was linked to valuable prizes.
Solution
Nosso time dedicou inúmeras horas ao planejamento, pesquisa, e desenvolvimento para entregar uma solução robusta e escalável.
A ABImbev optou pelo Drupal, uma plataforma CMS (Content Management System) altamente flexível e escalável.
Integrando-o com tecnologias avançadas de nuvem e bancos de dados, conseguimos criar um sistema que não apenas atendia às necessidades de promoção, mas também era capaz de se adaptar
às diferentes legislações e infraestruturas tecnológicas de cada país.
A segurança foi outra área que exigiu atenção redobrada. Implementamos múltiplas camadas de segurança, desde a encriptação dos QR Codes até sistemas avançados de detecção
de fraude para garantir que os códigos não fossem clonados ou utilizados indevidamente.
A interação com arquitetos e especialistas em TI dos 20 países
foi essencial. Com as frequentes reuniões e colaborações, conseguimos entender melhor as peculiaridades de cada mercado e adaptar nossa solução para atender a todas as demandas. Este trabalho colaborativo foi fundamental para o sucesso da campanha.
RESULTS
The results speak for themselves: thepromotion was an absolute success. Budweiser sales increased significantly, and the marketing campaignAugmented reality has brought a new dimension to the customer experience. Consumer feedbackit was extremely positive, and many praised the ease and innovation of the promotion.
In short, the project was a victory not only for Budweiser and Ambev, but also for AP Digital Services. DWe demonstrate that, with the right technology and a collaborative approach, it is possible to overcome any challenge and deliver innovative solutions that make a real impact on the market.
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